Who We Are

Sundial Group specialises in hospitality, meetings management and team development. These activities are connected by a philosophy and vision which is in our DNA and has been an inheritance that is shared by everyone in the Sundial family.

We value, but never take for granted, the importance of trust and loyalty. For our teams these can only exist with openness, support and job satisfaction. For our customers and guests, trust and loyalty grow from quality, consistency and experience. We are proud of our record of employee and customer satisfaction and are focused on the things that keep these key indicators at excellence benchmark levels.

Our values-driven culture provides balance and describes a clear agenda for our facilities, services and activities. An owner-managed business, where stewardship and responsibility are shared across our teams, we believe that profit is the reward for getting it right, not the reason for doing it.

This approach sounds old fashioned because it is. The Sundial Story began with Diana Chudley, a post-war entrepreneur who developed a number of businesses whilst bringing up 9 children with her husband Michael. In the early 1960s they bought Highgate House, a run-down country house and transformed it into a home and guest house.

Responding to the needs of her guests, Diana developed Highgate House into the first country house conference centre. She showed that a business which understands customers' needs and shapes services in response whilst using creativity and innovation to add value was, and still is, the simple formula for success. This approach is deep in Sundial's DNA

If you need help in planning or organising a meeting or event, either at our wonderful locations or anywhere else, or want to develop your teams and their culture to achieve success, Sundial Group is your ideal partner.